Question: How do you get more out of your staff, and stay within the bounds of good corporate ethics?
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The return on your community investment depends increasingly on what you choose to support. So choose wisely
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Alberta charities weary of chasing donors and dollars are seeing “venture philanthropy” as the key to self-sufficiency. Is it really the gift that will keep on giving?
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Is your CSR budget pinched? Here are 10 ways to ensure that you still have an impact
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Want to avoid implementing that emergency pandemic plan? Whether we’re facing H1N1 or the usual flu bugs, it’s time to make disease prevention a core office policy
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Revved up for the economic recovery? Run this five-point inspection to ensure your business enters the recovery firing on all cylinders
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Question: Where do you draw the line between altruism and advertising?
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Question: When does the bottom line trump the environment, or vice versa – and is this an ethical issue?
By Fil Fraser
The Case: You are the CEO of a successful company that works in the oilpatch. You’ve been at it for a while and you play by the rules. You have a contract for work that has environmental implications. The rules, which you know well, allow you to go through with the project, and you have all the necessary approvals. But people who live in the area, including an aboriginal community, mount a campaign against the project and against your company. The project might affect local habitat that could have an impact on wildlife and, according to the protestors, could also have a negative impact on the quality of life of people who live nearby.
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Eric Newell didn’t invent corporate social responsibility, but the company he ran is arguably its greatest Alberta exemplar.
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