Ted Haney
President, Canada Beef Export Federation

Ted Haney has a third-degree black-belt but, as the president of the Canadian Beef Export Federation, he has no desire to karate-chop those behind the BSE--related restrictions that have bled Alberta\\'s beef industry. Haney, 44, the CBEF's president for the past seven years, has been battling trade restrictions and acting as front man for the Canadian cattle industry during the BSE crisis. Haney, who in the past two years has travelled to Japan, Taiwan, China, Mexico and Korea - not to mention half the cattle-raising communities across the prairies - is using his impressive industry expertise to drum up new markets for Canadian beef. His long-range recovery plan forecasts annual processed exports to Asia of $800 million by 2010. As a warrior for the Canadian cattle industry, Haney draws strategy from Sun Tsu's The Art of War, acknowledging that the Asian philosophy has been a useful business strategy in restructuring the beef industry to place more emphasis on exporting finished products to Americans. - AD

It will be at least two years before the U.S./Canada border opens to our beef exports. What new markets are Canadian beef producers- focusing on now?
Our first goal is to re-establish trade with the important Asian markets which have been closed to us since 2003. They are Japan, South Korea and Taiwan. The key markets of the past are our key markets of the future. In addition to that our industry is exploring opportunities that are available to us in the European Union and Russia.