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Edmonton, Alberta (May 1st 2008) - Jordan Singer, president of Henry Singer Fashion Group (HSFG), has been named Alberta's Marketer of the Year for 2008. He was selected by the editors of Alberta Venture for his innovative and successful marketing initiatives that have re-branded the iconic Alberta menswear retailer, and propelled the family-owned business to new heights of success.
Some of Jordan Singer's notable marketing achievements since joining the family business in 2002 include: diversifying the company into three distinct divisions, Henry Singer, HS and Henry, opening 4 new locations throughout Edmonton and Calgary, venturing into women's clothing and increasing sales by 52% while actually reducing marketing expenses.
"What caught our eye about Jordan Singer when reviewing candidates for Marketer of the Year was the ambition and innovation of his marketing strategies. Re-branding and diversifying a 70-year old business is a huge risk," says Michael McCullough, editor of Alberta Venture. "He displayed cutting-edge insight and brought in the right experts to make sure it was an astounding success," he adds.
The entire story of why Jordan Singer is considered "The Future of Retail" in Alberta is featured in the May issue of Alberta Venture.
In addition to Marketer of the Year, the May issue of Alberta Venture offers readers many other features including:
- Focus on Marketing, new marketing trends and successful executions such as the recent "What the hell happened at K-ROCK?" campaign.
- Special Report: Saskatchewan Rising, a guide to the sizzling hot economy next door.
- Industry Report: Manufacturing, lessons from the most innovative manufacturers in Alberta's $67 billion industry.
- Stopover, an inside look at the culture and business environment of a local community. This month, Alberta Venture visits Athabasca.
Published monthly, Alberta Venture is Alberta's only province-wide business magazine. The May issue is available on newsstands throughout the province and full articles can also be found at www.albertaventure.com.
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