With Alberta’s population rapidly expanding, the province is facing a shortage of front-line physicians, those family doctors that are supposed to catch and treat problems before they become life-threatening. For many aspiring doctors, family medicine seems less appealing and challenging than more prestigious fields like cardiology and oncology. Dr. Charles Leduc, hired as the head of the department of family medicine at the University of Calgary in 2013, is changing that perception. The university has been focusing on making family medicine sexy, encouraging students to shadow family practitioners, funding research projects and sprucing up the image of the family doctor. That effort has been effective: In 2008, only 20 per cent of University of Calgary medical students chose to pursue a career in family medicine. In 2014, that number has risen to nearly half, with graduates completing their residencies across the province. Under Leduc’s leadership, we can expect the shortage to start shrinking.