In September 2012, Lorraine Mitchelmore took the very unusual step – for the CEO of an oil and gas company – by publicly stating her opinion that government should place a significant price on carbon dioxide to encourage the industry to reduce emissions. “Right now it would need a real significant price,” she told the Globe and Mail after addressing federal, provincial and territorial energy ministers. Mitchelmore has also taken a public and prominent position on a national energy strategy, encouraging the development of one to facilitate Canada’s need to access fast-growing Asian markets. And finally, also on the environmental stage, Mitchelmore has committed her company to the $1.3 billion Quest carbon capture and storage project, which will capture more than one million tonnes of carbon dioxide produced during the operations of Shell’s Scotford upgrader, northeast of Edmonton, and pump it deep underground. This represents about 35 per cent of the total emissions from the upgrader.