Hammad Jutt’s life changed two years ago when he was watching The Interview with James Franco and Seth Rogen. Franco was wearing a sweater Jutt liked, so he tried to find it online. It took him three hours to find it – a Kenzo tiger-print number – in stock somewhere. “It gave me the idea,” he says. “What if, when you’re watching TV, you can click a button and turn on closed captioning, but instead of text you see the clothes people are wearing and are able to buy them?” His solution? Covet TV.

Since then, Jutt has met with studios in Los Angeles and New York and launched Covet TV online. Thirty-two shows – including Mad Men, The Mindy Project and Agents of S.H.I.E.L.D. – have signed up, along with hundreds of retailers. “Having a passion for something and wanting to see some change are the main factors that build leaders,” Jutt says. He’s now in negotiations with Telus to integrate Covet TV into Optik TV.

He says the biggest challenge facing Alberta is getting the older generations to trust – and hand power over to – young people. “Having a fresh new look at things is really valuable,” he says. “With the older generation moving out of leadership positons, we have to deal with these preconceptions that young people can’t do great things.”

A leader I admire Elon Musk. “You see him pushing the boundaries of what humans have done for the sole reason of pushing the boundaries of what humans have done.”