When the City of Edmonton decided it needed a new story to tell the world, it turned to its pre-eminent local story teller. And Todd Babiak, a former Edmonton Journal columnist and the author of four books including The Garneau Block (he also created a communications company called Story Engine in 2011), put the $800,000 in city funding to good use. Rather than coming up with another focus group-approved slogan and a slick new logo, Babiak created a movement. Make Something Edmonton, which encourages residents to share their city’s success stories and create new ones, had its formal launch party in late March, and already it’s begun to transform the way Edmontonians see themselves. And while it doesn’t have an overt tagline or a clear brand, Make Something Edmonton’s message is unmistakable: If you want to build something, you can build it here.
Todd Babiak: Alberta’s 50 Most Influential
Takeaway: Todd Babiak created a movement in Make Something Edmonton.