Tom Crist is an Albertan folk hero. In 2012, Crist won $40 million in a Lotto Max draw, the largest lottery win ever for someone in Calgary. Crist, in his everyman fashion, was golfing in the U.S. when he got the news from Western Canada Lottery. Many months later, he told the CBC that he knew immediately what he would do with the money. In 2012, Crist lost his wife Janice to cancer. So, in 2013, Crist – a former corporate executive – started donating his considerable wealth in her honour. The first donation was a $1.2 million pledge to the Tom Baker Cancer Centre. But Crist has also now invested millions in Kidoodle TV, an online entertainment channel for kids that its creators describe as a “Netflix for kids.” In true Crist style, profits will be put into his charitable foundation and given to other worthy causes.